Course Description
This course introduces foundational skills in web marketing. The course focuses on determining customer need, building a marketing framework, developing a brand's story, and identifying strategies for traffic acquisition and long term relationships with customers. Other topics covered include: search engine optimization, web analytics, and the use of a diverse range of media (video, ads, blogs) to develop a compelling marketing campaign.
Units: 1
Credit - Degree Applicable Transferable to CSU only
Course Details
- Grade Options: Pass/No Pass
- In-Class Lecture Hours: 16 鈥� 18
- In-Class Lab Hours: 0
Requisites and Advisories
- Prerequisites: None
- Co-Requisites: None
- Advisory: None
Transfer Details
- CSU/UC:
Transferable to CSU only