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Catalog 2024-2025

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NCGO 006: Google Digital Marketing and E-commerce

Course Description

This is a hands-on, online course designed to prepare beginning learners for entry-level jobs in digital marketing and e-commerce. The program was developed by Google and covers the fields of digital marketing and e-commerce, job responsibilities of entry-level digital marketing coordinator and e-commerce analyst, roles and functions within an organization, customer journey and function maps, marketing funnel, and elements of a digital marketing and e-commerce strategy.

Units: 0

  • Non-Credit
  • Not transferable

Course Details

  • Grade Options: Satisfactory Progress
  • In-Class Lecture Hours: 72 – 80
  • In-Class Lab Hours: 0
  • Retake Policy: This is a noncredit course. Students can re-enroll as many times as necessary to achieve satisfactory progress.

Requisites and Advisories

  • Prerequisites: None
  • Co-Requisites: None
  • Advisory: NCGO 001

Transfer Details

  • CSU/UC: Not transferable