十分六合彩

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Google Digital Marketing and E-commerce

Certificate of Completion

The Google Digital Marketing and E-commerce Certificate is designed to prepare beginning learners for entry-level jobs in digital marketing and e-commerce. The program was developed by Google and covers the fields of digital marketing and e-commerce, job responsibilities of entry-level digital marketing coordinator and e-commerce analyst, roles and functions within an organization, customer journey and function maps, marketing funnel, and elements of a digital marketing and e-commerce strategy. Students will be much more competitive if they already have a Bachelor's degree.

Program Requirements (76-84.5 hours)

Course NumberCourse TitleHours
NCGO001Introduction to Google Certificates4 - 4.5 hours
NCGO006Google Digital Marketing and E-commerce72 - 80 hours

Total Certificate Hours: 76-84.5 hours

Certificates are listed as hours rather than college credit (units). Students must pass and complete the minimum number of hours required.

Upon successful completion of this program a student will be able to:

  • Demonstrate proficiency in using various digital marketing tools and platforms, such as Google Ads, Google Analytics, social media advertising interfaces, and e-commerce platforms, to execute effective marketing strategies.
  • Demonstrate an understanding of e-commerce principles, including online store setup, product listing optimization, customer journey mapping, conversion rate optimization, and strategies for driving sales in the e-commerce environment.
  • Demonstrate knowledge on current industry trends, emerging technologies, and best practices in digital marketing and e-commerce to adapt strategies accordingly and remain competitive in the field.